Instagram is hands-down my favorite social media platform – from the focus on beautiful visuals to the community feel of finding your “people,” it’s a crazy amazing tool for showcasing your aesthetic while also connecting with like-minded people.
I thought it would be fun to do a little overview of my own process when it comes to Instagram posting, which is actually constantly evolving! I look back at my feed from even just a year ago and have to laugh at some of the things I thought to post at the time, or the crazy editing I would apply to some photos – but hey, it’s a constant learning curve.
First, the actual photos.
Style blogger? Foodie? Avid crafter? Define your niche! That doesn’t mean post the same exact thing all the time, but if you’re a style blogger and only post photos of pretty trees on your Instagram, your audience will be confused, and therefore not engaged.
That being said, I use filler content between my style posts on Instagram, but try to keep within the areas of 1. lovely places I visit (whether local or from traveling) 2. pretty blooms and scenery 3. coffee! obviously 😉
Second, the organization.
My feed completely changed when I started planning out what I post in advance. Rather than taking a photo, editing and posting all at once, it is so helpful to plan out your feed at least a few photos at a time!
For this, I use VSCO app to organize my grid as well as do my first round of edits (which I’ll mention again below in the editing steps).
You can see below that it looks identical to my Instagram feed, but I usually upload 2-4 photos ahead of time (which means here’s a little sneak peek of what’s coming next)…
Third, the editing.
Editing can actually be second or third, but I like to plan out my feed first and then edit to how I like each photo to look (since it takes a little bit longer than the other steps).
Personally, I first put the photo through VSCO using either the A6 or F1 preset, just depending on the original tonality of the photo. F1 is much warmer / magenta-looking, while A6 is crisp and clean, so I usually opt for A6 when skin tone is involved, and F1 for most other images.
Also, turn down that filter! I stay around +3 to +5 so the photo doesn’t look too wonky. See below…
Next, if it needs a little extra somethin’ somethin’, I usually open the VSCO-edited photo in A Color Story and add a little bit of the “Ginger Tea” or “Pop Song” filters (found in the Good Vibes Filter Pack) and / or the “Summer Day” filter (found in the Blush Filter Pack). But really, this is all based on the photo’s coloring and your own personal preference – just eyeball it, find your aesthetic and keep it consistent! 🙂
Finally, Snapseed is a life saver for the extra touch-ups (like a simplified Photoshop for your phone – woo!) Use the ambiance slider under “tune image” if the photo’s looking flat, up the structure under “details” if it needs more definition, even spot repair little sections! I used the spot repair on the photo below to get rid of that sign next to the door…
Voila! Go ‘gram it 🙂
Also, I’m planning a follow-up post talking about hashtags, community and more. Stay tuned!